No one knows gay Atlanta better. And there’s no smarter way
to build your business than through the pages of Southern Voice. With more than
100,000 weekly readers, we’re the region’s most respected and most read gay
and lesbian newspaper.
Since 1988, Southern Voice has delivered unparalleled local and national news
coverage, hard-hitting editorials and provocative op-ed pages. Factor in our
comprehensive lifestyle coverage, with thorough guides to theatre, dining, nightlife
and local arts and entertainment, and it’s no wonder more men and women pick
us up every week.
Averaging more than 64 pages per issue and distributed at more than 600 locations
throughout the metropolitan area, Southern Voice is the authoritative gay news
source for Atlanta and the entire Southeast. From Downtown to Midtown, Buckhead
to Smyrna and Decatur, and everywhere in between, we’ve got you covered.
Be seen. Be heard. Experience the power of niche marketing. Enjoy the value
of our advertising options. Advertise in the Southern Voice.
gay market muscle
loyal. educated. affluent. Targeting Atlanta’s gay and lesbian community makes sense. A quick glance
at our readers* proves it:
age
Median age is 38 (vs. 41)
84% are between 25-54 (vs. 65%)
employment
95% are employed (vs. 67%)
81% are professionals, managers, technicians or proprietors (vs. 45%)
income
Individual Income: Median is $45,300/year (vs. $27,400)
Household Income: Median income is $68,800 (vs. $53,100)
education
71% are college graduates (vs. 26%)
29% hold postgraduate degrees
loyalty
95% were very/somewhat likely to use a product or service advertised in Southern
Voice, and 98% took some action within the last 12 months
52% use the Voice when planning leisure activities
*Source: A survey of Southern Voice readers by Simmons Market
Research, April 2000. The comparison figures (in parentheses) reflect all adults
in the Atlanta Metropolitan Area, as compiled by the Simmons Market Research
1999 “National Consumer Survey.”
camera-ready
MAC Format: Quark 4.1 or earlier .qx /Photoshop .tif / Adobe Acrobat .pdf files
(fonts must be embedded) ONLY on CD or sent via e-mail to production@sovo.com. 85-line screen
with a resolution of 170 pixels/inch. Max density of 240. Please supply a laser
print copy of the ad for accuracy. Make sure all images and fonts are included
on the disk when sending Quark files. Files can be stuffed with Stuffit. All
artwork or copy produced by Window Media remains property of Window Media.
deadlines
Deadlines: Space reservation and materials due 5 PM Wednesday, 9 days prior
to publication. Camera-ready artwork due noon Monday prior to publication.
advertising responsibility
Window Media reserves the right to reject any advertisement submitted, as well
as the right to print the word “advertisement” on any ad that, in our opinion,
resembles editorial copy. We assume no responsibility for artwork or photographs
left with us 30 days or longer after the last contract insertion date. The advertiser
and/or advertising agency agrees to indemnify and hold harmless from and against
any loss or expenses resulting from any disputes or legal claims.
rate protection clause
When new rates are announced, the advertiser is protected at their agreement
rate throughout the term of their contract.
Fpr local advertising rates, call 404-876-1819
or email displayads@sovo.com.
Premium Full: Inside front and back. Subject
to availability. Four Color Process: $300 per insertion. Spot Color: $85 per color per insertion. Guaranteed Placement: Subject to availability. Call for pricing.
Please call for National Rates. Multiple publication discounts
of 10%. Charges applied to any production or modification change of advertisements.
Rates apply only to customers in print editions under contract and in good standing
advertising
inserts Specifications for Machine Inserting $60 per thousand, minimum 10,000.
Neighborhood targeting by zip code is available, but not perfect.
Inserter Specifications
Host piece, Maximum 12” x 18”, Minimum 6-1/2” x 8”
Inserts, Maximum 12” x 18”, Minimum 4” x 6”
Minimum 3/8” lap, unless it is a 4 page or Quarter folded piece. Pocket
thickness maximum 3/8” (for host piece or insert). Total package thickness
maximum 2” (all pieces.) Maximum number of pieces, 13 inserted into 1 piece
per pass. (Pre-Inserting available). Minimum thickness of 70 lb. text for
a single piece.
Placement of inserts
Random placement of insert into each product without a lap will occur.
Options for Placement
• Page Specific = Hand Insertion at additional cost and will incur additional
time
• Center Placement = 90% effective must have 5/8” lap
Receiving Information
Please refer to Packing, Shipping & Receiving Instructions for Furnished Materials.
A sample of the insert needs to be sent to the Printer’s Customer Service for
prior approval. (2 weeks prior to actual insertion). All inserts are scheduled
through Marketing Manager.
NOTE: In order to properly handle your insert
order, inserts must be delivered seven to ten working days prior to the insert
date!
Columbus Ledger Enquirer • 17 W. 12th Street • Columbus, GA 31902• Leo Shiver
• Phone 706.576.6243 • FAX 706.576.6269
Southern Voice Classifieds
Southern Voice classifieds are fast, easy and affordable. 25 words or less for
$17.50. Your ad appears in both the print and online issues. Each additional
word is just 75¢.
Increase your response rate
Hyperlink your Web site of e-mail address for an additional $2 per week, add
a Headline for $5, bold or box the entire advertisement for $5 more. Include
a photograph or logo for just $35.
Take advantage of frequency discounts
Run an ad for 10 weeks and take 10% off the purchase price, or place it for
20 weeks and save 20%. Run a Real Estate ad for 4 weeks with a 20% discount.
No refunds.
The deadline for SoVo Classifieds is Tuesday at 5:30 PM for the same week’s
publication. Call toll free at 877.863.1885.
Online
Advertising Rates
Online advertising is one of the most effective ways to enhance your print campaign.
Now it’s also one of the cheapest. Southern Voice can help you find a solution
that best fits your electronic advertising needs for a lot less than you’d expect.
Online banner rates are weekly and run from Friday to Friday in conjunction
with the print edition. Southern Voice offers a selection of 6 different banner
advertisements:
Skyscraper Ad 120 x 600 pixels
Little Skyscraper Ad 120 x 240 pixels
Big Box Ad 300 x 250 pixels
Medium Box Ad 120 x 90 pixels
Small Box Ad 120 x 60 pixels
Menu Box Ad 100 x 60 pixels
Technical Specifications Formats accepted
.gif, jpeg, flash/.swf, .gif animation *Sorry, we do not accept .png files
File Size Restrictions Skyscraper and Big Box Ads
Maximum file size 30 kilobytes for jpeg or .gif files, 50 kilobytes for Flash
/.swf files or .gif animation.
Little Skyscraper
Medium and Small Box Ads - maximum file size 20 kilobytes for jpeg or .gif files,
40 kilobytes for flash /.swf files or .gif animation
Additional Specifications
Online banner rates are weekly and are subject to random rotation and availability.
Current rates apply to re-launch window only and are subject to change.
Big Box Ads not available on main page.
