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Her 'Madgesty' turns 50
As she hits the mid-century mark, gay fans love Madonna as much as ever

By ROB BECK
AUG. 15, 2008
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ROB BECK

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“MY SUGAR IS RAW. STICKY AND SWEET.”

There aren’t many 50-year-olds who can get away with lyrics like that, but fortunately for her legions of gay fans, Madonna is one of them.

Those words are featured prominently in “Candy Shop,” the lead track off her latest album, “Hard Candy.” As the pop culture icon hits her 50th birthday on Aug. 16, the words could be a rallying cry that Madonna isn’t backing off the mantra that has made her career from the beginning: “Sex sells.”

And sell it does. On the strength of “4 Minutes,” a solid single featuring Justin Timberlake, “Hard Candy” debuted earlier this year at number one in the U.S. It’s Madonna’s seventh career No. 1 album, putting her just one behind only Barbra Streisand for a female artist.

MADONNA HAS THE KIND OF career longevity most entertainers dream of, maintaining a steady flow of hits and revamped public personas since her debut in 1982. Factoring into that success in no small way are the Queen of Pop’s gay fans.

They played an important role as early as Madonna’s first single, “Everybody,” which gathered steam in New York’s club scene. And as recently as October 2005, Madonna acknowledged the role New York’s gay club Roxy played in getting her career started.

“You know I have a long history with the Roxy, so I only thought it appropriate that I come here to share my album with you and dance,” Madge said during a performance to promote her “Confessions on a Dance Floor” album. “It all started here with 12 inches. Some girls have all the luck.”

Atlanta’s Brian Harper, who’s been a Madonna fan since he first heard “Everybody” in 1982, says it was at least partially a matter of good timing that Madonna hit the stride she did with gay fans.

“HIV/AIDS was really starting to spread and be addressed, and at the time, there was such a dark cloud over the gay community,” Harper says. “I think gay people needed an escape from all the death and darkness, and to still feel that it was OK to be sexual. Madonna was so outwardly sexual, and her songs were fun and upbeat, and it didn’t matter who you were. You were invited along.”

Since then, Madonna’s career has been a patchwork of reinvented images, personalities, sounds and styles. Only a few constants remained, including her embrace of queer culture.

“She’s my generation’s original fag hag,” says Gigi Monroe, a drag performer in Atlanta known for her Madonna illusion.

“In her early years, she had swarms of gay dancers, SMers, and all-purpose freaks around her in every photograph and on every stage,” Monroe remembers. “Everyone could plainly see that she was not only very sexually open-minded herself, but thought the rest of the world would follow suit.”

At multiple points in her career, Madonna openly flirted with lesbianism herself, including a friendship (and rumored relationship) with bisexual comedian Sandra Bernhard, the “Sex” book featuring the singer in compromising situations with other women, the much-publicized Britney Spears kiss at the 2003 MTV Video Music Awards, and another onstage kiss with a female backup dancer in Paris in May of this year.

“I think it’s just a marketing stunt,” says Anna Ragghianti, owner of Bellissima, a women’s lounge in Atlanta set to celebrate Madonna’s birthday with Madonnarama, which features an all-Madonna music set and a look-alike contest. “But it’s sexy.”

MADONNA CONTINUES TO acknowledge her gay fans as her career progresses, including dedicating an entire album to them.

“Do you like my new album?” Madonna asked a roaring crowd at London’s G-A-Y nightclub during a performance for “Confessions” in November 2005. “I made this record for you fuckers!”

Madonna’s brother, Christopher Ciccone, writes in his new book, “Life with My Sister Madonna,” that husband Guy Ritchie’s alleged homophobia was driven by the coterie of gay friends and associates from her life, but fans remain loyal.

“Guy’s feelings towards gays has nothing to do with Madonna and has nothing to do with the amazing body of work she’s put out over the past 26 years,” Harper says.

As for Madge’s future, many have called into question her ability to maintain a career built on sex into her 50s and beyond, but Harper remains hopeful.

“If you look at Michael Jackson and Prince and even Janet Jackson, they are all putting out music and have huge fan bases,” he says. “I think as any artist ages, the key is staying relevant in their genre of music.

“Madonna is a different woman than she was 10 years ago,” he adds. “Will I want to hear an album by Madonna when she’s 70? Honestly, probably not. But do I think she will still be an icon and relevant in pop culture at 70? Absolutely.”



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The following comments were posted by our readers and were not edited by SOVO.  We ask that you treat others with respect; any post deemed offensive will be removed.

ATLguy65 on 8/16/08  10:48 AM:
Happy birthday, Madonna! I remember all too clearly your "looks." If one wanted to celebrate her birthday in style, which style would they choose? As In, "I want to celebrate in 'Dick Tracy' Style, but I have nothing to wear!"







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