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Adult film producer and director Michael Lucas was recently in Atlanta to shoot porn movies, including one featuring Issac Conn, who lives in South Georgia. (Photo by Bo Shell)
Homegrown porn
Atlanta attracts adult movie newcomers and veterans

By RYAN LEE
NOV. 14, 2008
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RYAN LEE

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Ryan Lee visited Lucas’ Atlanta porn shoot on July 31, 2008. The two films, “Flip This” and “Raunch Farts,” are available now at www.lucasentertainment.com.

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With a case of 24 water bottles in his arms, Jason Sparks reaches down to remove the “For Sale” sign that is in the lawn of the Atlanta home he is entering. The sleek mini-mansion near the Ansley Park neighborhood was featured in a recent pictorial in Atlanta Magazine, and receives about three offers every month.

But today would be most untimely for any potential homebuyers to knock on the door.

That’s because the water Sparks is carrying is for the 15-20 cast members — models, photographers, camera operators — who are inside the home to shoot the latest two movies from director Michael Lucas, one of the biggest names in gay porn. The scene inside the home is hardly hedonistic, with a couple of bare-chested guys standing around a kitchen island placing call-in lunch orders.

“They’ve discontinued the Cobb salad,” a production assistant told one of the “models,” a more respectable term for people who used to be known as porn stars. The discontinued Cobb salad is a bump in the road, over shadowed by the bigger “model issue” that has Lucas pissed off prior to shooting.

“He plucked his eyebrows way too much,” Lucas said of one of the local actors. “We always ask them on our forms, don’t change how you look. Don’t pluck eyebrows, this is a big no — eyebrows should be natural.

“So he plucked the hell out of them, he went to probably some lady to wax them, then he bled,” Lucas fumed. “Basically, he’s scarred, and he looks like he’s Marlene Dietrich, from the ’30s.

“It’s like out of some cartoon,” he said. “I like the natural look anyway. I like chest hair, the pubic hair should be there, you know, fully grown; otherwise it’s like, you know, did you go through puberty? Or did you fight crabs?”

For almost a dozen years, Lucas has used high-standard shoots and guerilla marketing to position his firm, Lucas Entertainment, as one of the best-selling gay porn companies in America. Atlanta is making its debut for Lucas Entertainment at the shoot near Ansley Park, where the crew is filming a real estate-themed porn called “Flip This,” and a video called “Biggest Raunch” that kick starts Lucas’s new line of fart, piss and ass play movies.

“Isn’t that sweet?” Lucas said. “There are a lot of new guys here, you get to meet lots of new faces, which is great. I will come again because there’s a lot of guys I want to shoot here, and it’s definitely cheaper, everything — food, and transportation, and guys, you know, because living here is cheaper than in New York.”

Both “Flip This” and “Biggest Raunch” have scenes of Atlanta in the movie, but having a gay mecca in the title or setting usually does little to influence video sales, Lucas said.

“It’s always about the boys, it’s not about the location,” Lucas said.

LOCAL TALENT

To find local talent for his films, Lucas dispatched Atlanta scout Jason Sparks, who scoured gay dating, escort and massage websites, along with local gay nightclubs.

“When I was out at bars, if I saw someone who I thought might be good, I approached them and said, ‘Hey, what do you think about doing porn?’” Sparks said. “Sometimes you get some really good responses, and sometimes you get something like, ‘You’ve got to be kidding me.’”

One of the local actors in “Flip This” is Issac Conn, 20, a South Georgia resident who started porn in 2007, but is working with Lucas for the first time.

A personal crisis drew Conn to porn, which in turn created a new crisis.

“I went through a real bad relationship and kind of decided to live on the wild side and try something new,” Conn said. “The first time I did it was a really bad experience. I was treated like I was just a piece of meat, not really a person with feelings.”

As it has with many media forms, the Internet has democratized pornography by granting exposure to amateur filmmakers and start-up companies. And while some established porn companies were not known for their exemplary treatment of their employees, newer firms tend to cut every corner possible while making flicks on the cheap.

“Mainly it’s the smaller companies that don’t care about their models, they just care about making money,” said Conn.

“You keep promoting a model, it’s better than using them one time and never again,” he said.

Conn could probably get more porn work if he moved to Los Angeles or even Atlanta, but he said it’s not his style.

“I’m a little too old-fashioned to be ...

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